The social media dos and don'ts of job searching
Your social networks are not just about arguing over Brexit with your cousin or checking out a work colleague's new car.
They’re also great when it comes to job hunting or even finding your next place of employment.
Platforms like Facebook, LinkedIn and Twitter are a brilliant way to research careers and find the right placement for you.
For example, you can search the word “careers” on Facebook because many large corporate employers have dedicated pages for job seekers on that particular platform.
But there’s a catch.
That also means companies can peek through the opposite end of the same keyhole meaning your online reputation will be put bare for all to see.
That’s why it’s also vital that you be viewed in the best possible light and not in a way that could put off potential recruiters and companies.
Here’s some really useful dos and don’ts in your quest to find the right job:
Do follow the company:
If you’ve set your sights on a specific company, follow them. It’s a simple and very effective way to show your interest and to get an insight into what they’ll all about.
Don’t post unprofessional or controversial content:
Anything you put into the public domain can be picked up and seen by a potential employer. So avoid posting pictures or statements of the illegal, unethical, controversial, unflattering, sexist, or bigoted variety. Even comments that you may believe to be light-hearted and funny can be seriously misinterpreted or misunderstood.
Do learn the differences between the different social media channels:
A potential employer will probably not accept a friend request from you on Facebook friend but the situation is different with Twitter. And of course, there’s LinkedIn which was created specifically for professional networking. It’s the best possible place to connect with potential employers.
Don’t forget to check your settings:
If you feel strongly about posting something that could raise eyebrows on Facebook, be sure that it’s visible to friends only. You can amend this in your Facebook settings. It’s still better not to chance it though.
Do create an online CV:
Hard copy CVs are all well and good but the fact remains that you can’t tweet paper.You need to make sure that a link is at the ready should a company or recruiter want to learn more about your qualifications and background.
Don’t connect with everyone:
Some say you should connect with everyone when you’re using social media but for others, quality is more important than quantity when it comes to connecting. When connecting, ask yourself how this person can help you in your job search. The second question you need to ask yourself is what you can do for them.
Do post status updates about your job search:
It is really important to let people know exactly what kind of job you’re after and to even post occasionally about the job hunting is going. But remember to make sure to keep your online updates positive. Also, don’t bombard your social media channels about your job search.
Don’t have an unprofessional profile or email address:
This is something people take for granted. You wouldn’t turn up for a job interview wearing a mankini or pyjamas so make sure your profile picture is appropriate and, if possible, business-like. The same goes for your profile name and description.
Do engage with employers of the company you’re interested in:
There’s a lot more to networking than asking your prospects if they’re hiring. Find ways to engage employers in a conversation about their company and keep the conversation going.
Don’t be boring:
Being appropriate when it comes to profile pictures and descriptions doesn’t mean going the polar opposite way and becoming boring and bland. Having a personality is fine and something most companies want and so it’s good post about your interests and hobbies.
Do show people what you’re made of:
Rather than just talk the talk about what you can do and what you’ve been doing in the past, find ways to really demonstrate who you are instead. A great way to showcase your talents is through Blogs.
Don’t do your job searching at your current workplace:
When you’re looking for a job, it is only natural to spend time researching the web for any new or interesting placements. You may even apply online or chat with a company or recruiter. But make sure you do it in your free time and not during your current working hours. Many people job search from work but given the way companies monitor employees, it's not wise to use your work computer or email account for job searching.