PPC Manager

Location
London
Salary
£32000 - £40000 per annum
Posted
14 Sep 2017
Closes
12 Oct 2017
Ref
NR/TB/ADMM3
Contact
Nicola Roberts
Job Level
Manager
Contract Type
Permanent
Hours
Full Time
PPC and Paid Social Manager

Job Purpose
This is a unique opportunity for a performance focused, analytical and creative paid media acquisition manager to join a dynamic, friendly London-based company with big ambitions.

Reporting to the head of digital the successful candidate will become part of a talented and driven team. The day-to-day role will involve analysing and managing digital marketing performance (PPC, Retargeting and paid social advertising) for the UK, Nordic, France and DACH markets and acting upon outcomes. The ideal candidate will be looking to thrive in a fast-moving environment where sharp, creative thinking and a talent for seeing growth and strong ROI are valued and rewarded. This will entail working across web and apps, principally B2C but with some B2B focus, and constantly learning and innovating how to find relevant paid media to invest and grow in internationally.

Responsibilities:
*Maintain and grow PPC accounts in Google Adwords and Bing, across all markets
*Budget management
*Manual and automatic bidding
*Create new campaigns, ad groups and perform extensive keyword research
*Write excellent, enticing ad copy.
*Manage new additions, deletions and periodic special offer campaigns.
*Analyse and communicate where actions need to be taken to improve campaign performance
*Training and support of junior members of the team
*Paid social media ads. Planning, creation and analysis
*Keep abreast of latest industry trends, to ensure they are at the forefront of digital acquisition techniques.

Required skills and experience
*At least 4-5 years PPC experience on both Bing and Google (Google certification a plus).
*Fluent written/spoken English
*Experience of operating in multiple European markets
*Experience of third party PPC management platform
*Good copywriting skills
*Intermediate>Adv. Excel skills
*Ability to think creatively about how to optimise digital marketing and desire to innovate and move at pace
*Knowledge of app marketing an advantage
*Experience with bid management platforms (DS3, Marin, Kenshoo) is advantageous


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