SEO & PPC Executive

Westerham, Kent
Up to £27,000 per annum + benefits
16 Feb 2018
15 Mar 2018
Job Level
Contract Type
Full Time

My client a personal financing company is looking to hire a dynamic and passionate SEO & PPC Executive to drive their high-quality traffic and conversions via their website. The role will report into the Marketing Manager.

You will be responsible for creating and implementing SEO & PPC strategies in line with overall business objectives, the role will also manage all PPC platforms on a day-to-day basis to ensure the delivery of channel KPI’s.

Duties & responsibilities

  • Support & manage the company’s SEO strategy following Googles best practise guidelines;
  • Conduct Keyword research using a variety of SEO & PPC tools;
  • Monitor & review competitor SEO & PPC campaigns and feedback results to ensure our campaign remain best in-class;
  • Propose content & metadata recommendations based on research & analysis;
  • Work alongside team members to define content ideas;
  • Build and develop relationships & outreach strategies with key influencers and bloggers;
  • Build and develop relationships with key influencers and bloggers, implementing influencer and customer advocate programs;
  • Act as the point of contact to respond to online comments / enquiries;
  • Responsible for analysis and reporting on KPI’s, such as bounce rate, visitor numbers, cost per acquisition across organic and paid channels.

Personal Profile/ Experience

  • At least 1 to 3 years in SEO & PPC either in-house or agency;
  • Strong knowledge in SEO, PPC, Youtube Ads, Social Marketing & general online marketing;
  • Proven methods of improving inbound traffic and leads / revenue;
  • Demonstrated experience with Google Adwords, Google Analytics, Search Console, SEO tools & review platforms;
  • Experience using an automated marketing tool, desirable (Hubspot, Eloqua, Marketo or Pardot);
  • Highly organised with the ability to work to tight deadlines;
  • Experience publishing content in a website CMS (WordPress);
  • Demonstrated experience with Adwords, Google Analytics, Search Console, SEO tools & review platforms;
  • Experience in email marketing and creating work flows;
  • Experience with A/B testing.