Subscriptions Renewal Executive

Recruiter
Kelsey Publishing Ltd
Location
Sevenoaks
Salary
Not specified
Posted
13 Apr 2018
Closes
17 Apr 2018
Contract Type
Permanent
Hours
Full Time
Kelsey Media is focused on building our subscriber volumes and revenues and is looking for someone to join the subscriptions marketing team in a newly created role focusing specifically on developing strategies to increase and optimise renewal levels across all Kelsey Media brands. This role will require you to work with colleagues in the subscription team plus marketing managers and publishers, with the aim of increasing subscription volumes, revenue and profit contribution by developing consumer-led renewal strategies for all Kelsey Media brands using all communications channels to engage and retain subscribers. Key responsibilities: · Develop renewal strategies for titles which: - Are title specific and audience-led - Reflect seasonal high points through the year - Communicate future editorial plans - Utilise all available and relevant communications channels, including letter, email and telephone - Include all payment methods including the implementation of continuous credit carding and European DD for overseas readers · Directly source and work with Marketing Managers to source free and good quality gifts to use as incentives for cash with order readers to move onto DD · Create cross-marketing strategies to successfully up-sell subscriptions of other Kelsey titles to existing subscribers · Work with Subscriptions and Customer Services team to ensure the customer journey is understood and improved wherever possible · Analyse the performance (volumes and financial) of renewal campaigns and communicate with recommendations for future activity through regular reporting Key skills / Requirements: · Strong analytical skills · Focus on financial contribution of all activity · Highly proficient in Excel and ability to build strong working knowledge of other software programs including Oak Subscription Software · Effective communicator and team player · Well organised and able to prioritise tasks Personal qualities: You will be enthusiastic and committed, good at working under pressure, a good team player and quick to learn. Kelsey Values: Creativity, enthusiasm, passion, integrity, high standards, self-development, supportive of others, continual improvement. This role could be based at either of our two offices. Our Cudham office (TN16 3AG) is rurally based, so ability to drive to work desirable, although transport to and from Orpington train station currently provided. Our Peterborough office (PE1 1JA) is currently a city centre location. This job was originally posted as www.totaljobs.com/job/80897090

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