Performance Marketing Executive

Recruiter
Folkestone Fixings Limited
Location
Hythe
Salary
£22000 - £23000.
Posted
01 Feb 2019
Closes
12 Feb 2019
Contract Type
Permanent
Hours
Full Time
Performance Marketing Executive Location : Lympne, (near Hythe) Kent. Salary: £22,000 - £23,000. Contract : Full Time (40 hours/week). Since starting in 2003, FFX have become one of the UK's largest independent suppliers of high quality tools, fixings and building supplies and now we want you to play a key role in our future by joining our successful Marketing Team. PPC and SEO represent our primary mechanisms to attract new customers and optimising PPC bids whilst ensuring the efficiency of shopping listings is paramount to our success. In addition, identifying opportunities to improve listings in Google's natural SERPs and implementing amendments to our web pages to achieve higher listings is key to future growth. Increasing referrals from third party websites has also been identified as an additional growth opportunity for FFX. Your role will be to oversee and implement FFX's Pay Per Click (PPC) and Google Shopping activity, the day to day implementation of our Search Engine Optimisation (SEO) strategy and the management of our Affiliate Marketing Program. You will therefore oversee over 100,000 key terms aimed at a varied customer audience in line with our company vision of “the widest range of products, delivered quickly with great service, readily available and offered at a truly competitive price.” You will ideally have at least 3 years commercial experience in PPC and SEO, yet clear analytical marketing experience in an ecommerce environment would be considered. Passionate about what you do you will have a proactive approach and determination to play a part in our success. Sound like the job for you? Then read on Responsibilities To analyse PPC and Google shopping activity at a micro level with a view to optimising bids and to drive sales cost effectively. It is anticipated that over 40% of the role will be spent managing the day to day bid management. Responsibility for identifying SEO opportunities for improving the ranking on Google, implementing page amendments and measuring the improved sales as a result of higher rankings. It is anticipated that over 40% of the role will be focused on identifying SEO improvements at a page and product level. To manage FFX's new affiliate program. Communicating with affiliates via the affiliate platform and managing the creative needs of the program. Identifying super affiliates and building close working relationships with these to enhance referrals and sales. The Individual Capability, Knowledge and Experience • Ideally 3 years commercial experience in PPC and SEO, however clear analytical marketing experience in an ecommerce environment would be considered. • Experience in PPC, Google shopping, Google Merchant Centre and Bing. • An understanding of SEO and web page design to meet crawler requirements to ensure higher rankings. • Using an SEO tool to help identify and pursue opportunities whilst demonstrating your capability of undertaking detailed analysis of individual web pages. • Sound reporting abilities to communicate PPC, SEO and affiliate results on a regular basis. • Strong IT skills including advanced Excel. Personal Characteristics • Self-motivated and organised with a high attention to detail. • Ability to concentrate on the task in hand and see work through to its natural conclusion. • Ability to work independently. • Proactive with a high level of common sense and initiative. • Complete integrity and a commitment to the values of the business. These duties are not exhaustive. Additional hours of work may be required, as determined by the needs of the business. Additional duties, responsibilities and projects may also be required. If you feel you have the skills and experience to be successful in this role then apply today This job was originally posted as www.totaljobs.com/job/84839329

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