Group Marketing Manager

6 days left

Kent, Dartford
£40000 - £50000 per annum + benefits package
09 Feb 2021
09 Mar 2021
Ali Baghdadchi
Job Level
Contract Type
Full Time
Group Marketing Manager, North Kent, circa £50k basic, outstanding company and excellent product.

We are currently recruiting for an outstanding International manufacturing organisation that are seeking to employ an experienced Senior Marketing Manager to lead and drive all marketing activities.

This role will be a mixed WFH and office based in North Kent (social distancing measures in place)

The role will require you to handle the following duties:
*Develop and manage the company marketing strategy and activity
*Own, manage and report the yearly marketing budget
*Analyse and report on all marketing activities
*Working closely with Sales to develop an action plan for key target customers incl. campaigns via e-mail, telephone etc., and devising appropriate results measurement
*Coordinate the group marketing activities that support sales goals
*Planning to provide and/or suggest sources of high-quality customer data to run new customer target campaigns
*Identification, review and selection of any other outside/external agencies
*Design and develop group content including photography, videography, copywriting etc.
*Manage marketing communications across the group
*Management of the digital marketing activities, group and channel campaign planning, event management, publicity, promotional and internal marketing comms
*Manage exhibition planning and organisation
*Own and manage the new product strategy
*Lead the launch of new products once agreed and develop literature, websites and customer advocate case studies
*Thorough understanding of competitor landscape, continuous competitor monitoring and market research
*Development and realisation of client surveys
*Action plan on e-commerce development to significantly improved current sales as well as managing and setting appropriate Investment levels in SEO and PPC initiatives
*Own and deploy the social media strategy for the group and manage media communications
*Develop a group strategy for online presence with a clear assessment and justification of ROI
*Maintain the domain library, optimise design and user interface
*Manage the catalogue, shop and publicity news/blog pages
*Ensure the main UK and International website is performing at its best (SEO, web sales, enquiries etc.)
*Manage and develop the Marketing Team to deliver all the above

Key skills and experience required:

*Extensive experience in a marketing management role
*Previous background of implementing marketing strategies
*Must have a combination of digital and print marketing management
*International product marketing experience
*Ideally marketed a tangible product
*Outstanding marketing system exposure, ability to handle marketing data and reporting back
*Marketing analytics skills
*SEO/PPC knowledge/experience would be an advantage
*Website management experience
*Outstanding internal and external communications skills, written and verbal
*Previously led a marketing team
*Quick learner - product range and market knowledge
*Tenacious, conscientious with good decision-making skills
*Drivers' license and own transportation (due to office location)

Apply now for this outstanding opportunity!

At KHR we take care to ensure that you are represented as well as possible so it is worth checking your CV for layout, spelling and grammar as well as making sure it is up to date before you submit. If you feel you need to highlight particular qualifications, skills or relevant experience with regards to a specific role then please add a cover letter or a preface page. This does not need to be formatted in the same manner. In addition, if your CV is heavy with graphics etc, please could you also submit a "clean" copy in Word. Thank you.

KH Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. KHR - Recruitment Specialists is a trading name of KH Recruitment Ltd Keep in touch with us online for job alerts, industry updates and market...

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