Marketing Manager

6 days left

Recruiter
Universal Business Team
Location
Kent
Salary
£40000 - £50000/annum
Posted
24 Jun 2021
Closes
01 Jul 2021
Ref
2143893973
Contract Type
Permanent
Hours
Full Time
Are you a driven, experienced, and highly organised all round marketeer that can effectively create and execute a marketing strategy? Are you looking for an SME offering a new challenge where you have can really make a difference? Most importantly are you honest with a can-do positive attitude that enjoys working in a fast-paced Sales & Marketing environment? Our client supply to the construction industry and are looking for a Marketing Manager to join and support a fast growth journey. As a family run SME they really do care and value their staff and look for team players that are willing to go above and beyond as well as someone that will challenge the status quo. The company mission is to make their customers lives easier; with the 5 core values that are at the heart of the way they work; Customer First, Honesty, Appreciation, Responsibility, Humility. Key Role Responsibilities. 1. Manage and lead the marketing team to execute the Marketing Strategy effectively. 1. Carry out 121’s monthly to develop, train and hold accountable to targets 2. Carry out marketing meetings weekly to keep plan on track 3. Manage agencies against set KPI’s to ensure ROI 2. Create and execute the marketing plan, including planning and implementing effective campaigns to targeted ROI 1. Draw the marketing strategy into 90-day sprints, execute to deadlines 2. To Set and achieve marketing goals/KPI’s based on past performance and market forecasts 3. Execute monthly and weekly campaigns through e-shots and social activity 4. Monitor the department budget to ensure every marketing activity is on budget and cost-effective 3. Manage Lead generation strategy to supply Business development with required leads for the year. 1. To generate 10 qualified leads per day by converting web traffic and other lead generation strategies. 2. To use digital strategies to draw in leads via google and social adverts. 4. Manage digital strategy to improve and update website to set targets. 1. To project manage web developers to a programme and budget. 2. Manage google and paid advertising to ensure campaigns achieve targeted ROI. 5. Co-ordinate product and pricing to ensure all product is up to date and price is competitive. 1. To update stock records with details and images. 2. To analyse and update price matrix to set pricing strategy. 3. To co-ordinate price updates. Requirements A proven track record of executing a marketing strategy effectively. B2B experience within a Marketing Manager role Qualifications or a Degree in Marketing or a Related Field Strong commercial and strategic thinking Fantastic wordsmith, Creative with design, and able to think outside the box. Outstanding organisation skills and ability to manage own time effectively. An analytical mind that is great with excel and analysing data Able to tight deadlines, very adaptable to change, and is results orientated. Previous experience in the construction industry or a similar environment desirable Excellent communication/influencing skills - ability to communicate eloquently in both written and verbal formats. Self-motivator uses their own initiative and a flexible approach regarding their work ethics. Hours: Monday – Friday, 8am – 5.00pm Benefits Salary £40k - £50k (negotiable depending on experience) Company bonus. Flexibility to work from home ad hoc Free breakfast and lunch provided (currently paused over Covid), Pension Free eye care test Discounted gym membership Management reward

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